Revenue Estimator
Estimate game revenue from wishlists · Birkett ratio method
Pre-launch count from Steamworks
0.15 conservative, 0.25+ strong
Base price, no discount
% off during launch week
Valve's 30% revenue share
~10% for refunds + VAT/GST
Year 1 = Week 1 × this
Lifetime = Year 1 × this
Estimated Unit Sales
Week 1 ?Wishlists × Birkett ratio. 3–5% of wishlisters convert on day 1 (notification email spike), up to 7% by end of week 1 (publisher portfolio data). Organic buyers from New & Trending visibility add on top, which is what the Birkett ratio captures.
Year 1 ?Week 1 × Y1 multiplier. Driven by seasonal sales, updates, and organic discovery. Median ~3x per GameDiscoverCo.
Lifetime ?Year 1 × LT multiplier. Long tail from bundles, deep discounts, DLC cross-sales.
Birkett:
00.10.20.30.5
Revenue (Gross / Net)
Week 1 /
Year 1 /
Lifetime /
Total deductions ?Steam cut + refunds & tax combined. This is the total percentage deducted from gross revenue to arrive at your net payout.
Effective W1 price $
Revenue per unit (net) $
Lifetime GrossTotal before deductions
Lifetime NetAfter % Steam + % refunds/tax